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New Xbox CEO Asha Sharma Promises Hardware Focus

2/28/2026

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Story summary
  • Asha Sharma, the new Xbox CEO, emphasizes a "return to Xbox" by focusing on hardware and the core gaming experience.
  • Sharma notes the console's importance and the fans' long-term investment.
  • Community reactions are mixed, with optimism about hardware and skepticism about player alienation.
  • With the retirement of Phil Spencer, Sharma aims to balance cross-platform strategies with Xbox identity, leaving the future uncertain.