Story perspectives

Eugenie Bouchard Loses Rolex Deal Over Haircut, Mental Health Struggles Exposed

2/28/2026

Summary

Story summary

Canadian tennis player Eugenie Bouchard says she lost her Rolex sponsorship after shaving an undercut as a rebellious hairstyle.
Bouchard, the Wimbledon finalist in 2014, faced intense media scrutiny and pressure affecting her mental health.
She notes mental health discussions were limited during her struggles, making it difficult to seek help.
Bouchard emphasizes she wants recognition beyond her looks.
Bouchard has multiple layers to her personality beyond her public image.

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Story summary

Canadian tennis player Eugenie Bouchard says she lost her Rolex sponsorship after shaving an undercut as a rebellious hairstyle.
Bouchard, the Wimbledon finalist in 2014, faced intense media scrutiny and pressure affecting her mental health.
She notes mental health discussions were limited during her struggles, making it difficult to seek help.
Bouchard emphasizes she wants recognition beyond her looks.
Bouchard has multiple layers to her personality beyond her public image.