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Story summary
- Bill O’Dowd, CEO of Dolphin Entertainment, says social media has transformed marketing by letting influencers launch products with small ad budgets.
- He highlights beauty influencer Susan Yara, who sold Naturium for $350 million using influencer marketing.
- O’Dowd emphasizes Dolphin's strategy of representing both creators and brands to facilitate effective partnerships.
- The Variety "Strictly Business" podcast features industry insights and is available on multiple platforms.
