Simpson’s in the Strand: A Historic London Institution Reopens

Simpson’s in the Strand, a historic London restaurant founded in 1828, is set to reopen on March 3, 2026, after closing in 2020 due to the COVID-19 pandemic. Known for its Edwardian opulence and traditional British fare, the restaurant will be revived under the stewardship of veteran restaurateur Jeremy King. This reopening marks a significant moment for London’s dining scene, as it aims to restore a beloved institution that had fallen into decline.

The Guardian

Originally established as a coffee and chess club, Simpson’s became famous for its unique service style, including wheeled silver trolleys for serving roast beef, which allowed diners to enjoy their meals without interruption. Over the years, it became a favored spot for notable figures such as Charles Dickens and Winston Churchill. However, the restaurant faced challenges in recent years, leading to its closure and the auctioning of its fixtures and fittings.

The Guardian

Jeremy King, co-founder of the renowned Corbin & King restaurant group, has long admired Simpson’s. He describes the restaurant as “the last of the grande dame restaurants in London,” emphasizing its historical significance and architectural grandeur. King has expressed that reviving Simpson’s represents “the apotheosis of my career,” reflecting his deep connection to the establishment and its legacy.

The Guardian

The reopening will feature the Grand Divan, where diners can expect traditional dishes such as roast rib of Devonshire beef, served tableside from silver trolleys. The menu will remain “English to the core,” complemented by a selection of oysters, Scottish langoustines, and classic British sides. The restaurant aims to provide an experience that prioritizes guest enjoyment, with King stating that his establishments focus on how diners feel rather than just the food itself.

Trolleys ahoy! Simpson’s-in-the-Strand is back

Despite the excitement surrounding the reopening, some critics have noted that Simpson’s had become somewhat of a “museum exhibit” prior to its closure, catering primarily to tourists rather than local patrons. Restaurant writer Ben McCormack pointed out that the establishment was “way past its sell-by date” and that its food quality had declined. However, the appointment of King as the new operator has been met with optimism, as many believe he possesses the understanding necessary to reinvigorate the restaurant while respecting its storied past.

The Guardian

The reopening of Simpson’s will be accompanied by the launch of three additional spaces within the Grade II listed building adjacent to the Savoy hotel, including Simpson’s Bar, Nellie’s Tavern, and Romano’s. These venues are expected to open progressively throughout March 2026, further enhancing the dining experience in this historic setting.

Trolleys ahoy! Simpson’s-in-the-Strand is back

• “I have always enjoyed the romance of historical restaurants, but as the last of the grande dame restaurants in London, Simpson’s was always going to be my heart’s desire, as it allowed us to immerse the guests in Edwardian opulence,” — Jeremy King, Restaurateur

The Guardian

• “There’s a lot of chatter in the restaurant world where people fret about certain businesses or buildings, and I think when it was announced that Jeremy King would be taking over Simpson’s it felt like the most perfect of match-ups.” — Jimi Famurewa, Restaurant Critic

The Guardian

• “It requires a great deal of determination and energy to rejuvenate and hence they sometimes change hands, the baton is passed, and they emerge either as a celebration of the history or completely changed. I am enjoying celebrating Simpson’s.” — Jeremy King, Restaurateur

The Guardian

The reopening of Simpson’s in the Strand is poised to be a significant event in London’s culinary landscape, blending tradition with a renewed focus on guest experience.

Trolleys ahoy! Simpson’s-in-the-Strand is back