Story perspectives
Delayed Cherry Blossoms Attract Tourists to Jerte Valley
2/28/2026
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Story summary
- Two million cherry trees in the Jerte valley, Extremadura, Spain, are three weeks late to bloom because March was unusually wet.
- Tourists flock to the valley for hanami picnics and scenic drives as the blossoms emerge.
- The Cherry Blossom festival runs from March 27 to April 11.
- Local cooperatives led by Mónica Tierno Díaz emphasize the cherries' role in the local economy.
