Full Breakdown
Apiar's Innovative Approach to 3D-Printed Watches
2/28/2026, 11:48:25 PM
Introduction to Apiar's Breakthrough Model
Apiar, a British watch brand founded in 2023 by Matt Oosthuizen and Sam White, has made significant strides in the luxury watch industry with the introduction of its second model, the Gen 1.0. This timepiece is notable for being the first in the industry to utilize additive manufacturing, commonly known as 3D printing, for both its 39-millimeter titanium case and dial. Oosthuizen, the managing director, emphasized the importance of this innovation, stating, “To really start redefining what a mechanical watch is, we’d have to start printing movement parts, which I don’t think is like a million miles away.”
Background and Context of Apiar
The inception of Apiar was driven by the founders' shared passion for watches and a desire to incorporate modern technology into traditional watchmaking. Oosthuizen, a product designer and sustainability innovations specialist at Autodesk, and White, a mechanical engineering adviser at Atkinsréalis, both bring their professional expertise to the brand. Their friendship, which began on a rugby pitch during their school years, laid the foundation for their collaborative venture into the watch industry.
The Gen 1.0: A New Era in Watchmaking
The Gen 1.0 model represents a significant advancement in watch design, showcasing a blend of various geometries and textures made possible through 3D printing. Oosthuizen noted the extensive simulation and support optimization required to achieve the final product, highlighting the brand's commitment to quality and innovation. The watch not only reflects their engineering prowess but also their dedication to sustainability in manufacturing processes.
Criticism and Opposition
While Apiar's approach is groundbreaking, some industry experts express skepticism regarding the long-term viability of 3D-printed movement parts in luxury watches. Critics argue that traditional craftsmanship and the intricacies of mechanical movements cannot be easily replicated through additive manufacturing. This perspective raises questions about the future of watchmaking and whether technology can truly replace artisanal skills.
Official Statements & Responses
In discussing the future of watchmaking, Oosthuizen remarked on the potential for further innovation, indicating that the industry may soon see more components produced through 3D printing. He stated, “We are happy with the result, having created a watch that showcases how additive manufacturing should be used.” This sentiment reflects Apiar's vision of blending technology with traditional watchmaking.
What's Next for Apiar
As Apiar continues to deliver its Gen 1.0 model, the brand is poised to explore further innovations in watch design and manufacturing. The founders aim to push the boundaries of what is possible in the luxury watch sector, potentially leading to new models that incorporate even more advanced technologies.
In summary, Apiar's introduction of the Gen 1.0 marks a pivotal moment in the watch industry, merging traditional craftsmanship with modern technology while sparking discussions about the future of mechanical watches.
