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Story summary
- Jesse Riedel, known as Jesser on YouTube, engaged with fans in San Francisco after an NFL-co-hosted flag-football game.
- Riedel spent the night at the Intuit Dome in Inglewood ahead of the NBA All-Star Game, creating content for younger audiences.
- Sports leagues are partnering with influencers like Jesser and Mark Phillips to reach fans on YouTube and Twitch.
