Back to today’s briefing

Story perspectives

LEGO Unveils Smart Brick Technology with Star Wars Sets

3/1/2026

45 6 Full Breakdown

Summary

Story summary

LEGO Group launched Smart Brick technology, embedding a miniature computer, microphone, and NFC into a 2x4 brick.
The Smart Brick enables eight Star Wars sets, Darth Vader’s TIE Fighter for $69.99 and the Throne Room Duel & A-Wing for $159.99.
SMART Play system is available at the Disney Store and includes minifigures and SMART Tags.
Demonstrations are held at the Disney Store in Times Square and the NYC LEGO Store.

1 of 1

Story summary

LEGO Group launched Smart Brick technology, embedding a miniature computer, microphone, and NFC into a 2x4 brick.
The Smart Brick enables eight Star Wars sets, Darth Vader’s TIE Fighter for $69.99 and the Throne Room Duel & A-Wing for $159.99.
SMART Play system is available at the Disney Store and includes minifigures and SMART Tags.
Demonstrations are held at the Disney Store in Times Square and the NYC LEGO Store.