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Paramount Revives G.I. Joe Franchise Amid Controversy

3/1/2026, 11:57:15 PM

New Developments in G.I. Joe Films

Paramount Pictures is set to revive its G.I. Joe franchise with two separate movie projects. Comedian and writer Danny McBride and screenwriter Max Landis have been hired to create individual scripts for the new films. According to reports from The Hollywood Reporter, the intention is to combine elements from both scripts, although some sources suggest that the projects will remain distinct.

This revival follows a series of underwhelming performances from previous G.I. Joe films, including "G.I. Joe: The Rise of Cobra" (2009) and "G.I. Joe: Retaliation" (2013), as well as the standalone film "Snake Eyes," which was released in 2021 and failed to resonate with audiences. The franchise has not seen a television adaptation since the 2010 series "G.I. Joe: Renegades," although a new animated series based on the Energon Universe comics is currently in development.

Controversy Surrounding Max Landis

The hiring of Max Landis has sparked significant backlash due to his history of allegations. In 2019, Landis was accused by eight women of sexual, physical, and psychologically abusive behavior, which he has acknowledged to some extent, admitting to "emotional abuse" and erratic behavior. Critics have expressed concern over Paramount's decision to bring him back into the industry, especially given the studio's recent history of hiring individuals with similar allegations, such as former Pixar chief John Lasseter and director Brett Ratner.

Screenwriter Aaron Stewart-Ahn criticized the move, highlighting the troubling trend of hiring men with allegations of misconduct. He stated, “I know this shithead mediated himself enough so there’s jokes to be made, but hope we can keep in mind the women Landis abused have to see and live with this.” Similarly, military technology journalist Kelsey Atherton remarked on the negative implications of Landis's return, emphasizing the disappointment felt by many in the industry.

Official Statements & Responses

Paramount has not publicly addressed the controversy surrounding Landis's hiring. However, the studio's actions have drawn scrutiny from various industry figures and fans alike, who are concerned about the implications for the G.I. Joe franchise and the broader film industry.

Criticism & Opposition

The decision to revive the G.I. Joe franchise with Landis involved has been met with skepticism. Critics argue that this move undermines the progress made in addressing misconduct within Hollywood. Brett White, a film critic, described Landis as “not only gross” but also insufferable, reflecting a broader sentiment among those who have had negative experiences with him.

What's Next for G.I. Joe?

As Paramount moves forward with these projects, the future of the G.I. Joe franchise remains uncertain. The studio's efforts to revitalize the series come at a time when the film industry is grappling with its past and the implications of bringing back controversial figures. Fans of G.I. Joe will be watching closely as developments unfold, particularly in light of the upcoming merger between Paramount and Warner Bros.