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Story summary
- Coach and Penguin Random House will launch a collection of book-themed bag charms on March 7, 2026, priced at $95.
- The charms feature Maya Angelou's "I Know Why the Caged Bird Sings" and Jane Austen's "Sense and Sensibility."
- The collaboration taps Gen Z's growing reading interest, with physical book revenue up 40% over the past decade.
- Coach's campaign merges fashion with literature to signal identity.
