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Story summary
- Cheryl Tan, a 26-year-old Singaporean finance professional, will drink less as hangovers worsen.
- She reports reduced alcohol intake boosts productivity and cuts costs, with cocktails around S$30.
- Many in Asia's Gen Z embrace sober or sober-curious lifestyles due to costs and health concerns.
- Ruby Chiu, a 25-year-old marketing executive, plans monthly nights out to train for an April half-marathon.
- The shift prompts bars and drink companies to rethink their offerings.
