Full Breakdown
Gunfire Erupts at Marathon Burger Grand Opening in Long Beach
3/2/2026, 12:05:13 PM
Incident Overview
On March 1, 2026, a shooting occurred during the grand opening of Marathon Burger, a fast-food chain founded by the late rapper Nipsey Hussle, in Long Beach, California. The incident took place around 3:32 p.m. near Third Street and Pine Avenue, resulting in one fatality and two injuries. The Long Beach Police Department confirmed that the shooting involved multiple victims, with one individual reported in critical condition.
Background of Marathon Burger
Marathon Burger was established to honor Nipsey Hussle's legacy, with his brother, Samiel Asghedom, playing a pivotal role in its development. The restaurant is known for its gourmet smash burgers, featuring a special secret sauce. The grand opening attracted significant attention, including a ribbon-cutting ceremony led by rapper Snoop Dogg, who partnered with the Hussle family to bring the restaurant to Long Beach.
Eyewitness Accounts
Witnesses described a chaotic scene as gunfire erupted shortly after the celebratory atmosphere of the opening. Long Beach resident Bennie Randall, who attended the event, recounted, “People were running everywhere. I saw a lot of cops chasing the two guys in the alley.” The shooting disrupted what was intended to be a positive community event, with Randall expressing disappointment at the violence overshadowing the occasion.
Official Statements
Long Beach Mayor Rex Richardson expressed his outrage and sadness regarding the shooting, stating, “Thousands of residents gathered peacefully in downtown today to celebrate a proud moment for our community … Let me be clear: we will not allow violence to define our downtown or undermine the progress we are making.” The police have not yet disclosed a motive for the shooting or any information regarding suspects, as the investigation remains ongoing.
Criticism & Opposition
Some community members have voiced concerns about safety during public events. The shooting has raised questions about the effectiveness of security measures at large gatherings, particularly in areas with a history of violence. Critics argue that more proactive steps are needed to ensure the safety of attendees at community events.
Conflicting Reports & Gaps
While reports consistently indicate one fatality and two injuries, details regarding the circumstances of the shooting and the identities of the victims remain unclear. The police have not released specific information about potential suspects or motives, leaving gaps in the narrative surrounding the incident.
Verbatim Quotes
- “It’s supposed to be a good thing for people to come out, they’re trying to do something good for the community and jobs and all that, and then something like this happens. It’s terrible.” — Bennie Randall, Eyewitness
- “Let me be clear: we will not allow violence to define our downtown or undermine the progress we are making.” — Rex Richardson, Long Beach Mayor
The shooting at the Marathon Burger grand opening highlights ongoing concerns about public safety in urban areas, particularly during high-profile events. The investigation continues as the community grapples with the aftermath of this tragic incident.
