Full Breakdown
Twice Celebrates a Decade of Success and New Ventures with "KPop Demon Hunters"
3/2/2026, 12:21:15 PM
Milestone Anniversary and New Music Release
K-pop girl group Twice marked their 10th anniversary in 2026 with the release of their album “TEN: The Story Goes On,” featuring solo tracks from each of its nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. The album showcases a variety of genres, moving beyond their traditional bubblegum pop roots. Notably, the group has also collaborated with Sony Pictures Animation on the film “KPop Demon Hunters,” which has become Netflix's most-watched film, amassing hundreds of millions of viewing hours and achieving significant success on music charts.
Creative Process and Evolution
The members of Twice discussed their creative process during an interview, highlighting the importance of collaboration through various group chats and meetings with their management. Dahyun explained that they often vote on decisions to ensure everyone’s voice is heard. Jihyo noted that as trends evolve, they strive to adapt their music while avoiding repetition. Jeongyeon reflected on her growth as a vocalist, stating that she now embraces her natural voice rather than striving for perfection. Chaeyoung emphasized the challenge of recording powerful songs like “Takedown” for “KPop Demon Hunters,” which contrasts with their usual style.
Resonance with "KPop Demon Hunters"
The film “KPop Demon Hunters” resonates with the members of Twice, particularly in its portrayal of the girl group experience. Chaeyoung mentioned scenes that reflect their own post-concert routines, such as eating to replenish energy. The film's depiction of the challenges faced by girl groups struck a chord with the members, who have navigated similar experiences throughout their careers.
Future Aspirations
Looking ahead, Twice aims to maintain a long-lasting connection with their fans while exploring new artistic avenues. Momo expressed a desire to continue performing together and trying new things. Jihyo added that while they have focused heavily on group activities, recent subunit projects, like the MiSaMo trio, and individual pursuits, such as Dahyun's acting career, have positively contributed to the group's overall dynamic.
Official Statements & Responses
In their reflections, the members of Twice emphasized the importance of their journey over the past decade. Jihyo remarked, “We’ve worked incredibly hard for the past 10 years... if the fact that many people have listened to our music, loved it, and felt encouraged by it constitutes success, then perhaps we have achieved success.”
Criticism & Opposition
While Twice has enjoyed significant success, some critics argue that the K-pop industry places excessive pressure on artists, particularly regarding perfectionism and public image. This ongoing debate highlights the challenges faced by K-pop idols as they navigate their careers.
Verbatim Quotes
- “JIHYO: It feels like there’s also a broader generational trend at play, and when looking at what’s popular these days, we tend to choose things that align well with Twice.” — Jihyo, Member of Twice
- “Ten years ago, my voice was one that was trying very hard to sound good, but now I’m recording with the mindset of singing in my natural voice, just being myself.” — Jeongyeon, Member of Twice
- “MOMO: We’ve done a lot already, but our goal is to meet our fans for a long, long time, perform together, try new things, and continue to connect with our fans for many years to come.” — Momo, Member of Twice
Through their continued evolution and engagement with fans, Twice exemplifies resilience in the competitive landscape of the global music industry.
