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DraftKings Unveils Personalized App with AI-Powered Features

3/2/2026

Summary

Story summary

DraftKings announced at an investor day that it will enhance its app with personalization.
DraftKings plans to launch a new app featuring prediction markets.
Executives said artificial intelligence and customer data will power better recommendations for wagers and promotions.
For high-value customers, DraftKings will assign dedicated hosts to understand their preferences in sports teams, bets, and promotions, aiming to improve user experience and engagement.

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Story summary

DraftKings announced at an investor day that it will enhance its app with personalization.
DraftKings plans to launch a new app featuring prediction markets.
Executives said artificial intelligence and customer data will power better recommendations for wagers and promotions.
For high-value customers, DraftKings will assign dedicated hosts to understand their preferences in sports teams, bets, and promotions, aiming to improve user experience and engagement.