MLB Streaming Blackouts: Fan Frustrations and Future Prospects

Recent survey data indicates a significant shift in how baseball fans consume games, with more participants now using MLB.tv than cable television. In 2023, 47.6 percent of respondents primarily followed MLB action on cable, while only 31.2 percent used MLB.tv. This trend reflects a growing dissatisfaction with traditional broadcasting methods, particularly due to the prevalence of blackouts affecting nearly 40 percent of fans surveyed. Many fans express frustration over the inability to access games, with some noting that they must pay for multiple streaming services to watch their preferred teams.

New York Times

Numerous fans have voiced their concerns regarding the barriers to watching games. Bob H. highlighted the high cost of MLB.tv and the additional fees for accessing local teams, stating, “For $150 a year, I should be able to watch all teams and all games with ZERO blackouts.” Others, like Daniel O., argue that MLB has made it increasingly difficult to watch games, potentially discouraging fan engagement. Kevin M. criticized the misleading nature of MLB's claims about viewing options, asserting that the blackouts undermine the league's appeal.

New York Times

International fans also face challenges, as Tayyib A. noted that living in the UK limits his access to live games, forcing him to rely on highlights. Additionally, Cody G. mentioned that he cannot watch his favorite team, the Milwaukee Brewers, without subscribing to a specific regional sports network, which he refuses to support due to its association with sports gambling.

New York Times

Despite a steady increase in MLB's total annual attendance—from 45.3 million in 2021 to 71.4 million in 2025—many fans attend only a few games each season. Factors contributing to this trend include the rising costs associated with attending games, such as ticket prices and concessions. Chris W. pointed out that a family of four could easily spend a minimum of $200 for a subpar experience, making it unfeasible for many families to attend.

New York Times

MLB Commissioner Rob Manfred has acknowledged the need to address the issue of blackouts, stating that the league should "be out of the business of blackouts." There is speculation about the potential for an all-30 team streaming service in the future, which could alleviate some of the current frustrations faced by fans.

New York Times

Critics of MLB's current broadcasting strategy argue that the league's approach is damaging to its fanbase. Many fans feel that the league's policies are not only hindering their ability to watch games but also affecting their overall engagement with baseball. The sentiment among fans suggests that without significant changes, MLB risks alienating its audience.

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• “For $150 a year, I should be able to watch all teams and all games with ZERO blackouts.” — Bob H.

New York Times

• “: No league has actively made it more difficult to watch their games than MLB has over the last 10 years.” — Daniel O.

New York Times