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Bad Bunny's Halftime Show Breaks Records with 4.157 Billion Views

3/3/2026

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Summary

Story summary

Bad Bunny's Super Bowl LX halftime show drew 4.157 billion global views in 24 hours, the largest audience ever for a Super Bowl halftime show, per Roc Nation.
On YouTube, the performance earned over 48 million views in the same 24-hour window.
Bad Bunny was Spotify's most-streamed artist in 2025, highlighting his strong global appeal.
The show featured surprise guests including Lady Gaga, Ricky Martin, and Karol G.

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Story summary

Bad Bunny's Super Bowl LX halftime show drew 4.157 billion global views in 24 hours, the largest audience ever for a Super Bowl halftime show, per Roc Nation.
On YouTube, the performance earned over 48 million views in the same 24-hour window.
Bad Bunny was Spotify's most-streamed artist in 2025, highlighting his strong global appeal.
The show featured surprise guests including Lady Gaga, Ricky Martin, and Karol G.