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Story summary
- The New York Islanders are transforming their marketing strategy to be more modern, per Kelly Cheeseman, President of Business Operations for the New York Islanders.
- Cheeseman noted rookie Matthew Schaefer has boosted attendance and social media engagement.
- Fan interest has turned around since Thanksgiving, with 12 consecutive sellouts.
- UBS Arena will relaunch next year as the team positions itself as a competitive brand appealing to younger and more diverse fans.
