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South Korea's 'Chap Chap': Trendy Skincare Technique Explained

3/3/2026

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Summary

Story summary

In South Korea, a skincare practice called "chap chap" involves patting products onto the skin to improve absorption.
The technique has grown on social media as influencers showcase its visual appeal.
Experts say it fits Korea's skincare rituals, where each layer should absorb properly.
Dr. Lee Ha-eun, a dermatologist, says patting may help application but does not markedly increase absorption.

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Story summary

In South Korea, a skincare practice called "chap chap" involves patting products onto the skin to improve absorption.
The technique has grown on social media as influencers showcase its visual appeal.
Experts say it fits Korea's skincare rituals, where each layer should absorb properly.
Dr. Lee Ha-eun, a dermatologist, says patting may help application but does not markedly increase absorption.