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Mark Whelan Joins Xicoia to Expand AI 'Tillyverse'

3/3/2026

26 4 Full Breakdown

Summary

Story summary

Mark Whelan has been appointed Head of Strategy and Operations at Xicoia to lead the expansion of the "Tillyverse," the AI character universe launching later this year.
Whelan, formerly with Amazon Prime Video, will develop new AI characters and bolster Norwood's brand.
Eline van der Velden, CEO of Xicoia, says the company aims to redefine talent creation in the AI era despite backlash from Hollywood actors and unions.

History

Historical Context

The rise of AI-driven entertainment platforms began in 2016, with Netflix and Amazon surpassing 100 million subscribers, reflecting a shift towards personalized content. This trend continues today as Xicoia expands the "Tillyverse" under Mark Whelan, challenging traditional creative roles and sparking debates about the future of the entertainment industry amid growing reliance on AI technologies.

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Story summary

Mark Whelan has been appointed Head of Strategy and Operations at Xicoia to lead the expansion of the "Tillyverse," the AI character universe launching later this year.
Whelan, formerly with Amazon Prime Video, will develop new AI characters and bolster Norwood's brand.
Eline van der Velden, CEO of Xicoia, says the company aims to redefine talent creation in the AI era despite backlash from Hollywood actors and unions.

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