Story perspectives

Shocking Sugar Levels: Muesli Brands Misleading Consumers

3/3/2026

Summary

Story summary

Which? analysis found many UK muesli brands with high sugar and saturated fat, reviewing 86 products, finding some comparable to Nestlé's KitKat cereal.
Of the 86 products, 52 scored 74–78, indicating they are generally healthy.
Raw Gorilla Keto Mighty Muesli scored 46 due to high calories and fat.
Experts warn that branding can mislead consumers about nutritional value.
Overall, muesli remains a convenient breakfast, but not all varieties are nutritious.

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Story summary

Which? analysis found many UK muesli brands with high sugar and saturated fat, reviewing 86 products, finding some comparable to Nestlé's KitKat cereal.
Of the 86 products, 52 scored 74–78, indicating they are generally healthy.
Raw Gorilla Keto Mighty Muesli scored 46 due to high calories and fat.
Experts warn that branding can mislead consumers about nutritional value.
Overall, muesli remains a convenient breakfast, but not all varieties are nutritious.