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Story summary
- Researchers from the University of Bath found UK hairdressers can help fight climate change, as salons are trusted spaces for sustainability conversations.
- The study interviewed 30 salon owners and ran a nationwide intervention in 25 salons using eco-tips on mirrors to spark discussions.
- Nearly 73% of clients said they would change their haircare routines, and researchers urge recognizing hairdressers as "everyday influencers" with sustainability training.
