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Story perspectives

Media Giants Position for NFL Rights Shakeup

3/3/2026

24 2 Full Breakdown

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Story summary
  • Versant Media aims to secure lucrative sports rights as the National Football League (NFL) considers reshuffling contracts with networks, effective through 2033.
  • CEO Mark Lazarus expects a rebalancing of sports portfolios that could prompt media companies to cut sports investments to manage rising costs.
  • Paramount Skydance President Jeff Shell expressed confidence in maintaining a partnership with the NFL.
  • The Walt Disney Company has formed a new alliance with the league.