Story perspectives

MrBeast Acquires Financial App Step, Targets Youth Market

3/3/2026

Summary

Story summary

Jimmy Donaldson, known as MrBeast, is acquiring Step, a financial services app for teenagers and young adults.
Step claims over seven million users and offers supervised spending, savings, and investment accounts for under-18 users.
The app also provides a secured card to help young people build credit.
This move marks MrBeast's entry into a highly regulated financial sector.
The acquisition raises questions about his future plans in this new venture.

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Story summary

Jimmy Donaldson, known as MrBeast, is acquiring Step, a financial services app for teenagers and young adults.
Step claims over seven million users and offers supervised spending, savings, and investment accounts for under-18 users.
The app also provides a secured card to help young people build credit.
This move marks MrBeast's entry into a highly regulated financial sector.
The acquisition raises questions about his future plans in this new venture.