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Kickback Soccer Media Aims to Transform Fan Engagement

3/3/2026

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Summary

Story summary

Kickback Soccer Media co-founder John Parker aims to reshape U.S. soccer media by prioritizing audience engagement.
Kickback launched in December and features platforms such as Soccerwise and First Touch for different fan segments.
SiriusXM recently picked up Kickback’s shows, signaling rapid growth.
Parker notes it must retain interest after the 2026 World Cup.
Kickback pledges 3% of revenue to initiatives that attract new fans.

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Story summary

Kickback Soccer Media co-founder John Parker aims to reshape U.S. soccer media by prioritizing audience engagement.
Kickback launched in December and features platforms such as Soccerwise and First Touch for different fan segments.
SiriusXM recently picked up Kickback’s shows, signaling rapid growth.
Parker notes it must retain interest after the 2026 World Cup.
Kickback pledges 3% of revenue to initiatives that attract new fans.