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Senator Questions $220M Ad Campaign's True Purpose

3/3/2026

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Story summary
  • At a Senate hearing, Sen. John Kennedy questioned Homeland Security Secretary Kristi Noem about $220 million ad campaign deterring illegal immigration.
  • Kennedy argued the ads mainly boosted Noem's name recognition rather than the administration's agenda.
  • He noted the contract awarding bypassed competitive bidding.
  • Noem defended the campaign as effective and authorized by U.S. President Donald Trump to urge departure.
  • Kennedy expressed discomfort with the expenditure amid budget constraints.