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Zara Unveils AI Virtual Try-On to Revolutionize Online Shopping

3/4/2026

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Story summary
  • Zara launched an artificial intelligence-powered virtual try-on tool in the United States.
  • The app creates a 360-degree digital version after users upload photos.
  • The tool aims to enhance online shopping and reduce return rates.
  • Revolve and Zalando are adopting similar artificial intelligence features across their platforms.
  • These experiences have generated broad enthusiasm among consumers.