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Story summary
- Naples, a city built near an active volcano, faces the risk of losing its sign art due to commercialization and tourism.
- Pasquale De Stefano, the last living numeraio at 77, keeps the craft in a family workshop.
- The craft emerged in the late 1800s when vegetable sellers could not write.
- Cultural anthropologist Marino Niola notes that even humble vendors prioritize beauty over function.
- The hand-painted signs symbolize Naples' lively character.
