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Roku Adds Apple TV to Channel, Simplifies Subscription Process

3/4/2026

27 4 Full Breakdown

Summary

Story summary

Roku launches Apple TV as an option on The Roku Channel, letting U.S. users subscribe via Roku accounts.
The integration simplifies billing and lets Apple TV content join over 70 other streaming services on Roku.
Apple TV offers originals and live sports at $12.99/month or $99/year, with a 7-day free trial for eligible customers.
Roku President Gil Fuchsberg says the partnership will boost viewer engagement and expand Roku's subscription offerings.

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Story summary

Roku launches Apple TV as an option on The Roku Channel, letting U.S. users subscribe via Roku accounts.
The integration simplifies billing and lets Apple TV content join over 70 other streaming services on Roku.
Apple TV offers originals and live sports at $12.99/month or $99/year, with a 7-day free trial for eligible customers.
Roku President Gil Fuchsberg says the partnership will boost viewer engagement and expand Roku's subscription offerings.