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StubHub Launches HerSportsHub: Revolutionizing Women's Sports Ticketing

3/4/2026

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Summary

Story summary

StubHub has launched HerSportsHub, the first dedicated resale platform for women's sports.
The platform centralizes access to events from the WNBA, NWSL, and PWHL.
Demand rose after the Olympics, with the WNBA up 360% and the NWSL up 150%.
In the month after the Paris Games, ticket purchases for women's sports rose 199%, with 88% first-time buyers.
StubHub is investing $100,000 in a youth ticket fund to engage younger fans.

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Story summary

StubHub has launched HerSportsHub, the first dedicated resale platform for women's sports.
The platform centralizes access to events from the WNBA, NWSL, and PWHL.
Demand rose after the Olympics, with the WNBA up 360% and the NWSL up 150%.
In the month after the Paris Games, ticket purchases for women's sports rose 199%, with 88% first-time buyers.
StubHub is investing $100,000 in a youth ticket fund to engage younger fans.