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Car Sales Plummet as Affordability Crisis Deepens in 2026

3/4/2026

29 4 Full Breakdown

Summary

Story summary

A majority of U.S. car dealers say the economy is the main hindrance to auto sales, 52% in 2026, up from 45% in 2025.
Nearly 74% of Americans find new cars unaffordable as prices near $50,000 and monthly payments reach $772.
Carmakers expect to sell 1.19 million vehicles in February 2026, down 3.4% from February 2025.
Experts say relief may come from stabilized prices and lower rates, plus off-lease vehicles.

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Story summary

A majority of U.S. car dealers say the economy is the main hindrance to auto sales, 52% in 2026, up from 45% in 2025.
Nearly 74% of Americans find new cars unaffordable as prices near $50,000 and monthly payments reach $772.
Carmakers expect to sell 1.19 million vehicles in February 2026, down 3.4% from February 2025.
Experts say relief may come from stabilized prices and lower rates, plus off-lease vehicles.