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Adidas Shares Plummet Amid 2026 Profit Forecast and Losses

3/4/2026

32 3 Full Breakdown

Summary

Story summary

Adidas AG shares fell over 7% after forecasting 2026 operating profit of €2.3 billion.
Bjorn Gulden, CEO of Adidas AG, extended his contract to 2030.
The company reported a loss in 2023.
U.S. tariffs and a weak dollar may cut earnings by €400 million this year.
The Middle East conflict has disrupted Adidas operations, with some stores closed.

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Story summary

Adidas AG shares fell over 7% after forecasting 2026 operating profit of €2.3 billion.
Bjorn Gulden, CEO of Adidas AG, extended his contract to 2030.
The company reported a loss in 2023.
U.S. tariffs and a weak dollar may cut earnings by €400 million this year.
The Middle East conflict has disrupted Adidas operations, with some stores closed.