Story perspectives
Susan Powter Embraces Social Media for Resilience Revival
3/4/2026
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Story summary
- Susan Powter, the wellness-brand founder from the 1990s, has returned to social media, embracing TikTok and Instagram.
- She calls technology a lifeline and says, "I'm going to digitalize everything."
- Powter faced financial struggles and management chaos in the past while driving for Uber Eats.
- Her memoir, And Then EM Died: Stop the Insanity, documents poverty and resilience and shows technology aiding recovery.
