The Evolution of Geri Halliwell Through Photography

In the mid-1990s, photographer Soulla Petrou embarked on a journey that would intertwine her career with the rise of pop culture icon Geri Halliwell, known for her role in the Spice Girls. Petrou transitioned from fashion photography to music photography, driven by a desire to capture the essence of people and music. Her breakthrough came when she was commissioned to photograph drum’n’bass DJ General Levy for the magazine Touch, which led to further opportunities, including capturing club culture at London’s Ministry of Sound.

The Guardian

Petrou's first encounter with Halliwell occurred two years before the Spice Girls released their hit single "Wannabe" in 1996. The shoot, characterized by a playful and collaborative atmosphere, featured themes inspired by 1960s and 1970s pop culture, including the character Barbarella, famously portrayed by Jane Fonda. Petrou recalls, “We had a great laugh,” emphasizing the genuine connection they shared during the session.

The Guardian

The photographs taken during this early collaboration not only showcased Halliwell's potential but also reflected the creative freedom both women enjoyed at the time. Petrou noted the absence of public relations interference, allowing for a more authentic representation of Halliwell. This creative partnership resulted in several images that would later appear in Petrou's book, *Rewind*, which highlights her music photography from the 1990s and 2000s.

The Guardian

Halliwell's ambition was evident even then, as Petrou observed her focus and determination. Years later, Halliwell acknowledged the impact of these early photographs, sharing one on Instagram with the caption, “GIRL POWER 1994. I was dreaming of being a pop star and working multiple jobs. Keep following your dreams, you’ll never know where it will take you.” This sentiment underscores the shared journey of both women in their respective careers.

The Guardian

Petrou's work has garnered significant recognition, including the acquisition of her photograph of Mis-Teeq by the Victoria and Albert Museum for its permanent collection. This piece is part of the exhibition *The Music Is Black: A British Story* at the new V&A East Museum. Additionally, she was selected for the Taylor Wessing Prize in 2025 and has exhibited at the National Portrait Gallery, marking her contributions to the field of photography.

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Reflecting on her career, Petrou emphasizes the importance of adaptability in the face of technological advancements in photography, stating, “Always keep learning and experimenting.” This advice resonates with both aspiring photographers and established artists, highlighting the evolving nature of the industry.

The Guardian

• “The girl was Geri Halliwell and she was really lovely – we had a great laugh.” — Soulla Petrou, Photographer

The Guardian

• “GIRL POWER 1994. I was dreaming of being a pop star and working multiple jobs. Keep following your dreams, you’ll never know where it will take you.” — Geri Halliwell, Spice Girls Member

The Guardian

Through her lens, Soulla Petrou not only documented Geri Halliwell's early days but also contributed to the broader narrative of pop culture in the 1990s, capturing the essence of an era defined by ambition and creativity.

The Guardian