Story perspectives

Brown-Forman Takes Control of Jack Daniel's Beverages

3/4/2026

Summary

Story summary

Brown-Forman and Pabst Brewing Company will end partnership July 7, 2026, with Brown-Forman taking control of Jack Daniel's flavoured malt beverages.
The move aims to strengthen Brown-Forman's management of its ready-to-drink portfolio amid rising demand.
The partnership began in 2021, enabling Pabst Brewing Company to produce Jack Daniel's products.
Robinson Brown IV of Brown-Forman said in-house management will accelerate growth.
Both companies plan to ensure product availability during the transition.

History

Historical Context

In 2010, Pabst Brewing Company was acquired by Dean Metropoulos for $250 million, marking a significant turnaround after years of decline. By 2021, Pabst partnered with Brown-Forman to produce Jack Daniel's flavored malt beverages, responding to a growing market. The partnership ended in 2026 as Brown-Forman aimed to regain control over its product line amid rising consumer demand for innovative beverages.

1 of 2

Story summary

Brown-Forman and Pabst Brewing Company will end partnership July 7, 2026, with Brown-Forman taking control of Jack Daniel's flavoured malt beverages.
The move aims to strengthen Brown-Forman's management of its ready-to-drink portfolio amid rising demand.
The partnership began in 2021, enabling Pabst Brewing Company to produce Jack Daniel's products.
Robinson Brown IV of Brown-Forman said in-house management will accelerate growth.
Both companies plan to ensure product availability during the transition.

1 / 2