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Story summary
- Social media platforms such as TikTok and YouTube have transformed how creatives enter the entertainment industry.
- Many young creators now build substantial online followings and monetize their influence, often without studio backing.
- Approximately 20% of U.S. teens are active on these platforms, enabling viral content to propel creators into the spotlight.
- Variety's inaugural "10 Creators to Watch" list features individuals who navigated this ecosystem and secured opportunities in major productions.
