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A+E Launches Storyground for Tailored Advertiser Content

3/4/2026

Summary

Story summary

A+E Global Media launches Storyground, a studio to help advertisers create tailored content for History, A&E, and Lifetime.
Paul Buccieri, president of A+E Global Media, says the initiative aims to deliver distinctive programming and deepen engagement.
The announcement occurred during the upfront sales market, where advertisers secure inventory ahead of new programming cycles.
Storyground will develop concepts across multiple platforms and strengthen partnerships with brands such as KFC and Chili’s.

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Story summary

A+E Global Media launches Storyground, a studio to help advertisers create tailored content for History, A&E, and Lifetime.
Paul Buccieri, president of A+E Global Media, says the initiative aims to deliver distinctive programming and deepen engagement.
The announcement occurred during the upfront sales market, where advertisers secure inventory ahead of new programming cycles.
Storyground will develop concepts across multiple platforms and strengthen partnerships with brands such as KFC and Chili’s.