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Brown-Forman Faces Sales Decline Amid Trade Disputes

3/5/2026

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Story summary
  • Brown-Forman Corp., parent of Jack Daniel's, reported a 2% revenue increase to $1.06 billion in its fiscal third quarter.
  • It expects fiscal 2026 to show a low single-digit sales decline due to cooling United States demand and weak tequila.
  • U.S. sales fell 8% and Canadian sales dropped 60% amid ongoing trade disputes.
  • Emerging markets such as Mexico and Brazil grew, and the company will maintain pricing while addressing operational challenges.