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Story summary
- Michael Spetner of the Los Angeles Lakers is appointed Chief Strategy and Growth Officer to boost the franchise's global brand.
- Spetner previously worked with the Dodgers and will focus on international growth, including Japan.
- Lon Rosen, Lakers President of Business Operations, emphasized Spetner's leadership in optimizing value.
- The Lakers will leverage Luka Doncic's popularity to broaden global reach.
- The move aligns with ongoing restructuring under majority owner Mark Walter.
