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Story summary
- Apple Inc. plans price increases on its new products, including updated MacBook laptops and displays, according to Dan Ives of Wedbush Securities.
- Ives says the increases aim to offset rising memory costs without changing the price of the iPhone 17e.
- Ives argues that raising average selling prices across Apple's portfolio will support gross margins amid uncertain memory costs.
- Market Talks on Dow Jones Newswires published the information.
