LG Unveils Pricing for 2026 OLED TV Lineup

LG has announced the pricing and specifications for its 2026 OLED TV lineup, which includes the evo G6 and C6 series. The flagship evo G6 series is priced between $2,499 and $24,999, depending on the model size, while the C6 series starts at $1,399. Notably, the pricing for the evo G6 and C6 series remains consistent with last year's models, despite their premium features.

EngadgetCNET

The evo G6 series offers a range of sizes, starting with a 55-inch model priced at $2,499, a 65-inch model at $3,399, a 77-inch model at $4,499, and a 97-inch model at $24,999. The C6 series, which includes the standard C6 and the brighter C6H models, ranges from $1,399 for a 42-inch C6 to $5,299 for an 83-inch C6H. The C6H features LG's new Hyper Radiant technology, which enhances brightness and color processing, particularly in the larger sizes.

CNETEngadget

Both the evo G6 and C6 series are equipped with LG's Alpha 11 AI Processor Gen3, supporting advanced gaming features such as 4K at 165Hz, VRR, NVIDIA G-SYNC, and AMD FreeSync Premium. The Hyper Radiant technology, exclusive to the larger C6H models, utilizes a Tandem system that combines two OLED panels to achieve significantly higher brightness levels—up to 3.9 times that of the B series.

Engadget

The evo G6 and C6 series are available for order directly from LG's website, with retail availability expected later this month. The C6H models are set to launch in March 2026.

CNET

Some industry analysts have expressed concerns regarding the pricing strategy of LG's new models. While the G6 series maintains last year's prices, the high entry point for the flagship models may limit accessibility for average consumers. Additionally, there are critiques about the lack of significant yearly upgrades in the C series compared to the G series, which could affect consumer choices.

Engadget

LG representatives highlighted the advancements in OLED technology with the new lineup, emphasizing the improved brightness and color accuracy. They noted that the pricing reflects the premium features and innovations integrated into the new models.

Engadget

• “Ty Pendlebury/CNET The C6H fixes one of my reservations about the C series: the lack of true, yearly upgrades to the line, especially in comparison to the G series.” — Ty Pendlebury, CNET

CNET

As LG's 2026 OLED TVs hit the market, consumer feedback and sales performance will be closely monitored, particularly regarding the reception of the new Hyper Radiant technology and the overall value proposition of the C6H models compared to competitors like Samsung's S90H and S95H.

CNET