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Kroger's New CEO Targets Growth Amid Price Wars

3/5/2026

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Story summary
  • Greg Foran, Kroger Co.'s new CEO, aims to boost growth by cutting costs and investing in pricing and customer experience.
  • During a recent analyst call, he said compelling value is needed to attract shoppers.
  • Kroger's stock rose 4.5% on March 5, but projected sales growth of 1%–2% remains below Wall Street expectations.
  • Kroger faces Walmart and Aldi, which are pursuing low prices, while the company expands e-commerce and private-label offerings.