Range Media Partners Launches Game Publishing Division Led by Ben Jones

Range Media Partners has established a new game publishing division, Range Games, marking a significant expansion into the gaming industry. This initiative is led by veteran game developer Ben Jones, who has over 25 years of experience in the field. Range Games aims to blend traditional game publishing with talent incubation, focusing on creating new assets and enhancing the global value of Range's clients. The division will initially concentrate on mobile and PC games across genres such as horror, action, and life simulation, with plans for future expansion.

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Ben Jones, the newly appointed head of Range Games, has an extensive background in game development. His career includes notable contributions to franchises like Electronic Arts' "Battlefield" and the acclaimed "Day of Defeat," which transitioned to Valve in 2002. Jones has held key roles at Sony Computer Entertainment and EA, working on various projects, including "MAG" and "Medal of Honor." He also founded Fugitive Games and successfully launched the indie title "Into the Stars" through Kickstarter. His experience positions him as a strategic leader for Range's new division.

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Range Media Partners, founded in 2020 by Peter Micelli and a team of agents from CAA, UTA, and WME, has quickly diversified its offerings. The firm has previously assisted clients in launching various businesses, including culinary and health ventures. With the introduction of Range Games, the company aims to leverage its multi-vertical approach to unlock new opportunities in the gaming sector. Micelli emphasized the importance of hiring top-tier experts to navigate the complexities of this new category, aiming to create synergies and minimize risks for clients.

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Peter Micelli, CEO of Range Media Partners, stated, “We built Range as a multi-vertical, full-service offering specifically designed to help our clients unlock new opportunities and verticals of business.” He expressed enthusiasm about Jones joining the team, highlighting the potential for creating more opportunities for clients and partners through the new gaming division.

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While the establishment of Range Games has been met with optimism, some industry observers question the viability of traditional entertainment firms entering the gaming space. Critics argue that the complexities of game development require specialized knowledge that may not be easily transferable from other entertainment sectors.

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As Range Games begins its operations, it is expected to announce specific projects in development with various partners. The division's focus on mobile and PC games suggests a strategic alignment with current gaming trends, potentially positioning Range Media Partners as a notable player in the evolving gaming industry landscape.

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