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Uber Driver’s Maori Tattoo Sparks Cultural Controversy

3/5/2026

23 5 Full Breakdown

Summary

Story summary

Diego Acuña, an Argentinian Uber driver, gained attention for his mataora, a Maori-inspired face tattoo.
His connection to Maori culture began during travels in New Zealand.
He wears the mataora to honor Maori traditions.
Cultural adviser Rangi McLean says Acuña did not follow proper Maori protocols for receiving the mataora.
Acuña plans to visit New Zealand with his wife to explore the culture he admires.

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Story summary

Diego Acuña, an Argentinian Uber driver, gained attention for his mataora, a Maori-inspired face tattoo.
His connection to Maori culture began during travels in New Zealand.
He wears the mataora to honor Maori traditions.
Cultural adviser Rangi McLean says Acuña did not follow proper Maori protocols for receiving the mataora.
Acuña plans to visit New Zealand with his wife to explore the culture he admires.