1 of 1
Story summary
- Apple Inc., led by Eddy Cue, is expanding Formula 1's presence in the United States.
- The effort follows a partnership that secured U.S. media rights for Apple TV.
- Apple plans to integrate Formula 1 across its services with live race coverage, updates via Apple Sports, and Apple Music playlists.
- Apple intends to offer some races for free to attract a larger audience, leveraging its ecosystem.
