Story perspectives

Brooks Brothers Unveils 'Make It Yours' Campaign for Spring

3/6/2026

Summary

Story summary

Brooks Brothers launched the "Make It Yours" campaign on March 4, featuring Leslie Bibb (actress) and Nick Wooster.
The campaign lets the cast style Spring collection pieces without direction to emphasize individuality.
Creative Director Michael Bastian notes the freedom in self-directed styling, linking it to the brand's 200-year heritage.
Affluent women, who account for 30% of the customer base, are the target as Brooks Brothers grows its women’s business.

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Story summary

Brooks Brothers launched the "Make It Yours" campaign on March 4, featuring Leslie Bibb (actress) and Nick Wooster.
The campaign lets the cast style Spring collection pieces without direction to emphasize individuality.
Creative Director Michael Bastian notes the freedom in self-directed styling, linking it to the brand's 200-year heritage.
Affluent women, who account for 30% of the customer base, are the target as Brooks Brothers grows its women’s business.