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Beyond The Plant Protein Co. Rebrands With New Beverages

3/6/2026

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Summary

Story summary

Beyond The Plant Protein Co. rebrands to shift from plant-based meat to new categories like protein drinks.
The company introduced its first beverage, Beyond Immerse, in January.
It plans to launch a protein bar this summer.
With U.S. sales of plant-based meat alternatives having fallen 26% over two years, the company will simplify ingredients and improve healthfulness.
The company's products will be sold online before stores.

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Story summary

Beyond The Plant Protein Co. rebrands to shift from plant-based meat to new categories like protein drinks.
The company introduced its first beverage, Beyond Immerse, in January.
It plans to launch a protein bar this summer.
With U.S. sales of plant-based meat alternatives having fallen 26% over two years, the company will simplify ingredients and improve healthfulness.
The company's products will be sold online before stores.