Story perspectives

Maotai Faces Economic Crisis Amid Changing Drinking Trends

3/6/2026

Summary

Story summary

Maotai, a town in Guizhou province, faces a downturn as a nationwide ban on alcohol at official events, an economic slowdown, and changing drinking habits threaten Kweichow Moutai, the town's largest employer, and smaller distilleries.
Maotai has shifted toward tourism, with traditional wooden buildings housing baijiu stores and themed restaurants.
The shift in consumer behavior and economic factors leaves Maotai grappling with a significant downturn.

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Story summary

Maotai, a town in Guizhou province, faces a downturn as a nationwide ban on alcohol at official events, an economic slowdown, and changing drinking habits threaten Kweichow Moutai, the town's largest employer, and smaller distilleries.
Maotai has shifted toward tourism, with traditional wooden buildings housing baijiu stores and themed restaurants.
The shift in consumer behavior and economic factors leaves Maotai grappling with a significant downturn.