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UK's Rainy Days Spark Surge in Shield Sunglasses Sales

3/6/2026

36 8 Full Breakdown

Summary

Story summary

In the UK, after 40 days of rain, sales of non-sun sunglasses are thriving.
The trend features shield-style frames with tinted lenses originally designed for athletes but now embraced by the public.
Eyewear trend forecaster Selin Olmsted notes rising popularity as these glasses provide UV protection on cloudy days.
Oakley and Marks & Spencer are tapping into the functional luxury trend.

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Story summary

In the UK, after 40 days of rain, sales of non-sun sunglasses are thriving.
The trend features shield-style frames with tinted lenses originally designed for athletes but now embraced by the public.
Eyewear trend forecaster Selin Olmsted notes rising popularity as these glasses provide UV protection on cloudy days.
Oakley and Marks & Spencer are tapping into the functional luxury trend.