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Story summary
- The trailer for Spider-Man: Brand New Day is set to release in July 2026.
- Two release strategies are being considered: attaching the trailer to screenings of Project Hail Mary or unveiling it at CinemaCon on April 13.
- Project Hail Mary is generating buzz, with early projections placing its opening weekend around $50 million.
- Sony's marketing strategy aims to maximize excitement for Brand New Day ahead of its summer debut.
