Story perspectives

Las Vegas Launches $6M Campaign to Reignite Canadian Tourism

3/7/2026

Summary

Story summary

Tourism in Las Vegas is declining, prompting a $6 million marketing campaign to attract Canadian visitors.
The Las Vegas Convention and Visitors Authority (LVCA) plans to discuss a one-year contract worth $1.12 million for the 2027 fiscal year, with optional contracts for subsequent years.
Experts attribute the decline to a significant drop in Canadian tourists, with numbers down 20% to 50% in recent months, according to casino owner Derreck Stevens.

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Story summary

Tourism in Las Vegas is declining, prompting a $6 million marketing campaign to attract Canadian visitors.
The Las Vegas Convention and Visitors Authority (LVCA) plans to discuss a one-year contract worth $1.12 million for the 2027 fiscal year, with optional contracts for subsequent years.
Experts attribute the decline to a significant drop in Canadian tourists, with numbers down 20% to 50% in recent months, according to casino owner Derreck Stevens.